Imagine the fun that could be had by setting up your own cheetos puff machine factory. Imagine the possibilities: the fun would be limitless! Imagine if you could make Cheetos without touching a single ingredient!
What fun! I hope you’ll make a lot of these tasty snacks, and enjoy watching them get made! You can even make Flamin’ Hot Cheetos! And who can forget Chester Cheetah?
Flakall’s corn puff machine
In the 1930s, a new business opportunity emerged in Flakall, Kansas: corn puffs. Originally a by-product of the animal feed industry, corn puffs were a surprisingly tasty snack.
Flakall’s employees figured out how to make corn puffs by feeding the moist corn into a grinder, which then puffed up the corn like popcorn.
The Flakall company eventually changed its name to Adams Corporation and began selling corn puffs to humans.
A machine that produces puffed corn was invented in the 1930s by Edward Wilson, a flake operator at the Flakall Company. Workers poured moistened kernels into the machine in order to reduce the risk of clogging.
The continuous flaking process resulted in a very hot product, which came out in puffy ribbons that hardened as they travelled through the air. Wilson took these cornmeal ribbons home and added oil and flavor to them.
He then made the first cheese curls.
Flamin’ Hot
A new movie starring Eva Longoria is in the works about the origins of the legendary Flamin’ Hot Cheetos. The film tells the story of Richard Montanez, the man who invented the spicy snack and rose from janitor to PepsiCo executive.
The iconic Flamin’ Hot flavor is now at the heart of Cheetos marketing, from pop-up restaurants to fashion lines to Instagram-ready menu items.
When he was working on Flamin’ Hot Cheetos, Montanez was approached by a friend at Frito-Lay and asked whether the company was aware of the Montanez story.
She was told that the story had been lost in institutional memory, and that she had to pitch the idea to an influential group of people, including the CEO of the company. However, the story was not over and Montanez was ultimately successful.
Chester Cheetah
If you think of Chester Cheetah as a lynchpin of the cartoon world, you probably don’t realize how many different countries produce this snack.
Besides the United States, Cheetos are manufactured in countries as far flung as India, Pakistan, Poland, and even China.
The company even produces flavored Cheetos based on foreign tastes, such as ketchup and strawberry in Eastern Europe and fizzy Pepsi in Japan. And they even have a strangely-sold version of the snack in China.
The company also sells other snacks that are a lot less healthy, such as a range of nuts. Aside from their addictive nature, Cheetos are often branded with the company’s mascot, Chester Cheetah.
In addition to his cool name, Chester Cheetah is also famous for his swagger and shades. The original idea for the company’s mascot came from a janitor working at a Frito-Lay factory in Wisconsin in the 1970s.
Richard Montanez, now executive vice president of PepsiCo North America, pitched the idea to the then-CEO of the company.
In fact, he was successful enough to have Flamin’ Hot Cheetos scientifically proven to be addictive.
Flamin’ Hot Cheetos
A new biopic based on the creation of the famous fiery red snack is in the works. The film will tell the story of Richard Montanez, the man who invented the flaming red Cheetos that are so popular that they are used in Thanksgiving turkey recipes and Burger King side dishes.
A former janitor at the Frito-Lay factory, Montanez has been credited with changing the snack business by using multicultural marketing.
Enrico Montanez, a former employee of the factory who pitched Flamin’ Hot Cheetos, began working at Frito-Lay in the late 1970s.
Within two years, he was promoted to machinist operator and spearheaded a program to reduce waste on the assembly line. His efforts were a key part of the “I Own the New Frito-Lay” campaign, which launched in 1981.
Korn Kurls
The first cheese puffs were developed in the United States in the 1930s. Inventors Edward Wilson and Clarence J. Schwebke, working at an animal feed manufacturer, ran wet corn through a jammed grinder and then added cheese.
In 1939, Wilson and Schwebke applied for a patent and eventually made their invention available to the public.
In 1946, the Flakall Company became the Adams Corporation and the snack was commercialized by that company.
In 1982, Beatrice Foods purchased the company and the snack became an international sensation.
In the mid-1930s, the Flakall Corporation wanted to create a new product. The Flakall Corporation wanted to expand its customer base, and the snack food industry was the perfect fit.
To create a name for the new snack, they organized a naming contest. A blind woman’s response to the snack was that it felt like curly hair. Thus, the name was born – Korn Kurl.
Production of cheetos
The production of Cheetos puffs begins with the corn being blended with water and then enriched with a mixture of herbs and spices.
This mixture then passes through a die that releases the snack, causing the puff to develop a crunchy texture. The finished product is analyzed for taste, density and chemical composition.
Then it is packaged. Several steps are involved in the process, including a step where the puff is placed on a tray for cooling.
The production process results in an endless range of flavors and shapes. The cheese puff snack, known as Cheetos until 1998, is a popular snack all over the world. Its popularity has made the company that produces the product an iconic brand.
In the U.S. alone, Cheetos are the most popular cheese brand. There are more than one hundred varieties of Cheetos. These fried snacks are often accompanied by a large slew of different flavors.